Social media becomes more enjoyable with smarter strategy.
I help brands & organisations to diagnose what’s holding back their performance. Then, I build social strategies and provide creative direction; to help brands grow and flourish with their social content.
Most underperforming brands & organisations tend to either:
1. Post way too much, with very little emotional resonance.
2. Curate so heavily, that their content feeds, whilst aesthetically pleasing, are either rigid, generic or stagnant.
Neither option, is good for building energy and community around your brand.
To address these challenges, I’ve developed a range of evaluation tools and processes, to quickly identify how and where brands can improve.
From there, I build strategies to rectify the issues; and reorientate the content direction to capitalise on new opportunities.
Revitalisation and a sense of optimism for your social content offering, is what I strive for.
1. Strategy
Diagnose first, create second.
I start by auditing and utilising my evaluation tools and methods, then I map a content strategy that aligns your brand’s goals, audience and production capacity.
2. Creative Direction
Ideas that fit your brand’s voice
From campaign concepts to content formats. I will provide you with the creative leadership and guidance necessary to execute on the strategy. Ensuring your refreshed content earns it’s place on your feed.
3. Production
Execution without the friction
With an extensive background in both photography and video production, I can lead on producing your new content strategy. Alternatively, I partner with your existing teams to help bring the vision to life.
Latest observations:
Pacesetters
Observations
Aesthetically Pleasing?
Observations
Why Models Can’t Do It All.
Observations
Click here to see all observations.
About me
Hi, I’m Tom a Brand Content Strategist & Creative Producer. I’ve spent a combination of 8 years working for creative agencies and most recently leading content production for HOKA’s EMEA region before deciding to go freelance. Prior to those 8 years, I also spent a further 5 years in both video production and photography. I have a great passion for strategy and creative production and have found it incredibly rewarding. Now, I look forward to sharing my expertise and passion with you.
Below is a link to some of my past work.
See my past work (link)
However, now what I’m more interested and focused on; is helping you to build a smarter social strategy.