Logitech G – Pro Wheels & Pedals
Pros and enthusiasts demand the best racing simulation gear. They’re likely to be playing high-end sim titles like iRacing, ACC or rFactor 2. They Understand why tech like direct drive or load cell brakes are important. They have aspirations to or are already competing at a high level making racing a serious aspect of their life.
Therefore, owning equipment that demonstrably improves their performance is beyond vital it’s crucial. Furthermore, owning equipment that can directly translate and replicate the feel of the track and car can be the difference between first and second place. Every aspect of their driving rig matters to this audience, which is where the new Logitech Pro Wheels and Pedals neatly slots in.
For this project we wanted to showcase the Logitech PRO wheels and pedals in the exact intersection where we felt gaming and professional drivers naturally met; the simulator. Simulators are now a crucial aspect of any professional drivers life, many hours are spent in the simulator learning tracks, testing set ups or even exploring race strategies.
Our creative concept revolved around recreating this experience utilising the new Logitech Wheels and Pedals. To further enhance the experience we located our shoot within a large volumetric led screen environment, in order to create the best and most immersive simulation experience possible.
