British Swimming: Voice Notes Series

Faced with the challenge of coronavirus and restrictions placed on travel, we were placed in a position where filming an interview was near to impossible. In an attempt to resist doing the interview via video call, we opted to take inspiration from lyric based music videos that were popular towards the end of the 2010s. The idea was to record the interviews audio only and then later to visualise the answers by matching them with corresponding imagery.

The first of the films created featured award winning swimming coach Mel Marshall and was released as part of  British Swimming’s celebration of Internationals Women’s Day. The success of the first film saw the commission of further films utilising the style, as it successfully allowed for content to be created in a COVID safe way.