In Full Flight

Positioned as the successor to the ‘HOKA FlyGuide Series’, ‘In Full Flight’ builds on our mission to maintain HOKA’s cultural connection with cities across Europe. This time, however, we shifted focus toward highlighting deeply personal stories and experiences within these urban landscapes.  

Beyond celebrating the universal joys of running, the series delves into the concept of flow states—a transcendent “sweet spot” sought by creatives, athletes, and professionals alike. At HOKA, we believe running offers its own version of this euphoric state: the elusive runner’s high.