HOKA Fly Guide
Across many of its campaigns, inclusivity is a core reoccurring brand value theme for HOKA. In an effort to continue inspiring its audience and express this value; the HOKA Fly Guide series was born to explore the quirks of the running experience across Europe.
I oversaw the production of our Paris and Milan Episodes. For both of these episodes, we decided to pair local culturally rich individuals with some of HOKA athletes for a running tour of Paris & Milan.
Additionally, from a product promotion standpoint, each episode was timed to release during the launch windows for the HOKA Skyward X & HOKA Mach 6. Providing a localised opportunity for consumers to see newly released products worn within the streets of Europe.
