Introducing Tom

A London Based Creative

Currently, I lead localised creative production for HOKA’s EMEA region, overseeing the development of video, photography, and digital assets for brand campaigns, product launches, athlete collaborations, and retail activations. I partner with agencies and freelancers to execute creative briefs, ensuring alignment with global brand guidelines while adapting content to resonate with European markets through cultural and social trend insights.

Previously, I worked collaboratively to ideate and devise creative strategies for tech and gaming brands, managing campaigns for product launches, influencer activations, and seasonal events. My background includes over a decade of video production expertise, spanning sports documentaries, automotive campaigns, live-streamed events, and experimental content.

As a creative professional, I’m a strong believer in the power of empathy. I always strive to create content that emotionally resonates with the audience. Integral to achieving this is leading with a research centric approach to help inform both strategy and creative vision.

From the initial concept to the final execution, I find joy in devising strategic content approaches and the general creative production process. I love collaborating with other talented individuals and merging our diverse skills to create remarkable work. I always strive to produce content that can break through the noise of social media and resonate with the intended audience.

To me, the creative process and challenge of connecting with audiences is a sacred journey. It may be messy and chaotic at times, but it is through this chaos that I’m able to discover and share wonderful creations with clients and their audience. It’s a rewarding process, one I hold in high regard and feel proud to be able undertake daily.