My Name | Forbes

Forbes inspire their female audience to create a future world, where the most common name amongst CEO’s isn’t john. This is an example of a video driven by great writing and voice acting. The writing and accompanying dark and gritty visuals hold the viewer’s attention well. It’s laced with intrigue, as it dives deep through the various stages of life; inviting you to see how the story concludes. A large part of the success of this video is the coupled tone of voice. You can hear and empathise with the torment, angst and frailty in the voice actor’s delivery. In a very subtle and unsuspecting way, Forbes have successfully positioned themselves as agents of change; setting the tone for their upcoming conference.