A large part of the fun of a Rugby World Cup is seeing the latest chapter of famous old rivalries between nations. Bragging rights and national pride are all at stake but during a Rugby World Cup the stakes are even higher.
As part of the build up to Rugby World Cup 2019, I produced a series of films celebrating some of the fiercest rivalries in Rugby World Cup history. The series focused on teams who had regularly faced off regularly against each other in previous World Cups and the stories of their encounters. The series of films were positioned as standout pieces of content as part of a series of content created to build hype and excitement for the then upcoming Rugby World Cup in Japan.